SMART Tourist

SMART Tourist

The aim is to position the region as a tourist destination with a focus on literature and to develop an unmistakable and distinctive tourist product. The basis is provided by the geodiversity of the Karavanke region, which inspired numerous literary figures to create works on the landscape diversity, border area, history and culture that shaped the people. The region also attracted internationally acclaimed literati such as Prešeren, Finžgar, Handke, Lipuš and Haderlap. Her work has enriched & marked this space. Even more: the literary heritage and the over regionally acknowledged authors are an essential asset of the Karavanke region, which, however, is not acknowledged and acknowledged too little. We will pursue new paths in development and positioning as a cultural literary tourist region (Using by digital tools). Literature becomes the subject of hikes & packages. Literature & background information as well as landscape & cultural peculiarities are thus readable & achievable in a unique landscape. This is supported by digital tools, applicable to mobile devices. Under the title “Literature imprint”, the content is elaborated and also processed digitally (information about the region, interviews with authors, picture archive, books). “Literature touches” focused on the approach of the literary works in connection with the landscape & makes literature possible. Literary theme trails & packages are compiled, tested and innovative technology solutions are applied. “Literature spread” has the publication of the combined information in the form of digital & print formats (books, newspaper supplements, digital information). Sustainability is guaranteed by the inclusion of the tourism associations, which take the offer into their service portfolio.

Priority axis 2

Investment Priority 6c
SO 1: Achieving sustainable development of natural and cultural heritage

Project duration

1 July 2018 – 30 June 2021

Contracted ERDF

832.767,07 EUR

Project Partners

GORENJSKI GLAS, d.o.o., Kranj (Lead Partner)

Mohorjeva družba v Celovcu / Hermagoras Verein in Klagenfurt

xamoom GmbH